The future of web design is not code


The web has been around for 25 years, but we are still trailblazing. We’re still trying to figure out how we’ll build for this new medium. It’s a new frontier, and so far, only a relative few have gone out to start exploring it.

That exploration has primarily been limited to those that could learn how to write code, which is a paltry 0.25% of the world’s population — just 1 out of every 400 people! No wonder Frank Chimero, along with many others, have struggled with the complexity of it all.

What if we tend to be ready to liberate internet style on the far side the necessity to put in writing code, whereas still keeping the superb power offered to designers at their fingertips? I firmly believe that visual tools are the foremost cheap thanks to doing this, as a result of it’s pretty clear that the code-based approach isn’t scaling.

Imagine however totally different the planet would be these days if PCs lacked intuitive graphical interfaces, and were restricted to solely people who have perfect the instruction. That would be a different world indeed. Why would we not want to democratize access to web design similarly? It may lead to a shift of inventive innovation online.

So, let’s rethink our assumption that code is the only way, and let’s follow the example of other successful creative industries. Let’s build the onerous things in internet style straightforward again!

Building a learnable website is much tougher than it sounds. The goal ought to be transparent user expertise that guests will quickly devour and perceive.
Mobile app designers can solve this through onboarding that helps users learn the interface. But websites can’t always offer lengthy tutorials.

Let’s take a glance at learnability and see however you’ll be able to apply these techniques to your websites. Most guests shrewdness to browse the online therefore it’s not very regarding creating interfaces that individuals learn, but rather just following conventions so they’re comfortable using your site.

Consistency Breeds Familiarity

I mentioned earlier how a consistent interface is necessary for a good design. This means you would like to use common page parts that individuals are conversant in and keep them similar within the long run.

Your navigation, logo, and main content space ought to all be straightforward to search out.

But more complex applications need to go further than just info content. Take for example the Dropbox backend that has looked primarily identical since they launched.


Once a user learns the Dropbox interface, they ne’er have to be compelled to re-learn it. That’s the goal of consistency.

When someone returns to Dropbox for the 2nd time they’ll already be familiar with it. Once people have been using it for a while they’ll get familiar with the UI and expect it to behave a certain way.

You can find this same technique on blogs & content sites too, it’s just less pronounced. For example, Webdesigner Depot launched a redesign and changed all their hover events to use a moving animation effect.


Now once you have any of the featured story pics, the headlines, or any of the navigation links, you’ll notice there’s a small animation moving those items towards the right.

This remains consistent across the site and it tells visitors what to expect.
Look for consistency in your style and keep those parts consistent as long as potential.

UI Response & Feedback

The mobile world often talks about micro-interactions and how these affect behaviors. Those interactions are typically animations or UI responses to user behaviors and they’re crucial to a learnable interface.
Users want proof that what they’ve done (clicked, submitted a form, entered content) affected the page.

You can do that with easy animation effects or by making page parts that reply to users.

Follow Standard Conventions

I’ve talked regarding standards in internet style before covering the worth of consistency for internet layouts.

If you’re coming up with a web site meant for average everyday use then you would like to follow conventions. It is not the time to induce inventively or begin messing with common expectations.

Visitors wish to examine navigation menus right at the highest. Links ought to work by hovering and clicking, and if there’s a dropdown it should appear right away.
If you’re designing for learnability then don’t try to reinvent the wheel. Instead, look at what everyone else is doing (at least the good stuff) and stick to it.

Google Search

Stay consistent with your conventions. Don’t radically design your website sooner or later with no thanks to amendment back—learn from the failure of Digg v4 and their insane UI amendment.
Once your design has been online long enough you can bet a lot of people have grown familiar with your conventions. Try to avoid changing these too much.
Granted these tips are just the beginning of learnability so it’s essential to put these ideas into practice and see how they work.